Betawave announced that, as of today, the ticker symbol for its common stock had changed from “GOFH” to “BWAV.” The move comes after a larger rebranding from GoFish to Betawave earlier this year. The company focuses on attention-based marketing, pulling together a network of youth-centric virtual worlds and online communities for content. It also recently began distributing ad-supported videos to some of its portfolio sites with plans to expand over the year.
Betawave has also received a new CUSIP number (08660F 100) for its common stock. In December 2008, GoFish secured $22.5 million in private placement financing aimed at retiring the company’s debt, pushing the growth of its media solutions, and expanding its sales and marketing team.