Leading European Virtual Worlds Conference and Tradeshow To Host Googles Top Virtual Worlds Engineer

London, United Kingdom - 31 July 2008 - Virtual Worlds Management, the leading trade media company focused on virtual worlds, announced today Niniane Wang, Google Lively virtual world creator and lead engineer, will deliver a keynote address at the Virtual Worlds London conference, Monday, 20 October 2008 at The Queen Elizabeth II Conference Centre. Niniane will discuss her Google Lively vision and where the product is headed next.

Virtual Worlds London - www.VirtualWorldsLondon.com - taking place 20-21 October 2008, is the premier event for European companies seeking to harness virtual world technologies for enterprise or consumer business opportunities. Lively by Google lets people create persistent virtual spaces on the web where they can express themselves and communicate with friends in a highly customized way.

"We are pleased to welcome one of the brightest minds in virtual worlds today," said Christopher Sherman, Executive Director of Virtual Worlds London. "With the launch of Googles Lively Niniane has brought one of the Internet giants into the burgeoning new industry virtual worlds industry. We are excited to hear Ninianes vision for how virtual worlds and 3D Internet will continue to shape the Internet experience for millions of users worldwide."

Niniane is a Google Engineering Manager and leads the Lively engineering team. Lively began as a '20% project' for Niniane. Google allows its employees to spend up to 20% of their work time on their own projects. Prior to getting Lively chartered, Niniane led the Gmail ads team, and was one of the original engineers on Google Desktop. Before joining Google in 2003, Niniane worked at Microsoft Games on Flight Simulator, developing a system for rendering clouds which appeared in SIGGRAPH, GDC, and other publications. Niniane holds a B.S. in computer science from Caltech, having graduated at age 18, and a M.S. in computer science from the University of Washington.

Venture capital and media firms invested $345 million in virtual worlds-related companies in the first 6 months of 2008, according to Virtual Worlds Managements research. $161 million dollars was invested during the second quarter alone.

Registration Information

Online registration at www.VirtualWorldsLondon.com is open. Attendees can save 400 by taking advantage of the early-bird registration - only 595 - until 19 September 2008. After that time online registration is 795. Onsite registration is 995.

About Virtual Worlds Management

Virtual Worlds London is owned and operated by Virtual Worlds Management, the leading virtual worlds trade media company and a division of Show Initiative, LLC. Virtual Worlds Management provides comprehensive media and events including Virtual Worlds Expo (September 3-4, 2008 in Los Angeles), Virtual Worlds London (October 20-21, 2008) and Virtual Worlds Conference (Spring, 2009 in New York). The company also publishes the Virtual Worlds Weekly email newsletter and the daily VirtualWorldsNews.com blog. More information about Virtual Worlds Management can be found at http://www.VirtualWorldsManagement.com . Virtual Worlds Conference and Expo is a trademark of Show Initiative, LLC.

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